First Class Propaganda – Why We Must Become Disgusted with Material Life

In a world that constantly bombards us with advertisements promising happiness through consumption, the philosophy of Kṛṣṇa consciousness offers a radical counter-narrative: the necessity of becoming disgusted. Śrīla Prabhupāda boldly asserts that inducing disgust for material life is "first class propaganda." It serves as a hammer-blow to the proponents of materialism and atheism. This disgust is not a symptom of depression, but of sanity. It is the awakening of the soul from the nightmare of material repetition to the reality of spiritual bliss.

A Sign of Advancement

One might ask, "Is it healthy to be disgusted with life?" Śrīla Prabhupāda answers that it depends on the object of disgust. To be disgusted with the darkness of ignorance is the sign of a human being. Animals are never disgusted; a hog is happy eating stool, and a fly is happy in filth. But a human being has the intelligence to question the validity of a life centered on eating, sleeping, mating, and defending. When one becomes disgusted with these temporary activities, they are actually advanced in Kṛṣṇa consciousness.

Sour Grapes vs. Real Renunciation

There are two types of people who become disgusted: the frustrated materialist (impersonalist) and the devotee. Śrīla Prabhupāda compares the impersonalist to the jackal in Aesop's fables who, failing to reach the grapes, declares them "sour." Because they have been burned by the material world, they want to make everything zero or void. This is an undeveloped stage. A devotee, however, does not want to commit spiritual suicide. They become disgusted with the "sour grapes" of material sense gratification because they have tasted the "sweet mangoes" of service to Kṛṣṇa.

Yamunācārya Standard

The most potent attachment in the material world is sex desire. Therefore, the most potent symptom of advancement is becoming disgusted with sex. Śrīla Prabhupāda frequently cites the example of the great saint Yamunācārya, who stated that since he began engaged in the transcendental loving service of Kṛṣṇa, whenever the thought of sex life came to his mind, he would spit at it in disgust. This vīta-rāga (freedom from attachment) is not artificial repression but a natural result of the higher taste of chanting the holy names.

Impetus for Inquiry

Disgust is the fuel that propels one toward the spiritual master. Śrīla Prabhupāda explains that as long as one is comfortable in the material world, they will not seriously inquire about the Absolute Truth. It is only when one becomes disgusted with the cheating, the suffering, and the futility of material existence that one surrenders to a guru. This was the case for King Aṅga, who left his kingdom in disgust, and it is the necessary step for anyone seeking liberation.

Conclusion

Ultimately, the feeling of disgust toward the material world is a mercy. It breaks the shackles of illusion. Śrīla Prabhupāda teaches that we should not fear this feeling or try to numb it with intoxication, as many frustrated youths do. Instead, we should channel this disgust into a positive determination to leave the "dark well" of material life and enter the clear light of Kṛṣṇa consciousness, where the soul finds its eternal satisfaction.

Dive Deeper into Śrīla Prabhupāda's Vani

Śrīla Prabhupāda lives within his instructions. This article is a summary of the profound truths found in the Vaniquotes category Becoming Disgusted. We invite you to visit this link to study the complete compilation and experience Śrīla Prabhupāda's teachings in their direct, verbatim form.

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